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ISSUE 4 (26):

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Web Usage Report for Cultivar eMagazine
Based on the data of 'Mail.ru Rating'

Peter Lapshin, Moscow
Translated by Yuri Yudin

This material summarizes some statistical data of the web usage of Cultivar. The information is based upon the data generated by the 'Mail.ru Rating' web counter.

The demand analysis of the upper level sections has shown that the most popular section is Photogallery (50%). The Russian Home Page has a rating of 30%, the English Home Page is 18%, 'Articles' is 13%.

The English language readers use more frequently than the Russian language readers the following sections: 'Articles', 'Links' and 'Subscription', but less frequently use our search engine and almost ignore the information about the authors and the team.

Table 1 has another internal rating Ц the relative popularity of all materials published in Cultivar issues 1 to 23. This rating is based on frequency of user hits during the entire period of the web counter. These are the most demanding articles of all the issues, which gathered the largest audience (we have shown the first 20 articles).

Table 1.

Twenty most popular articles
Rating # Articles Issue # Language
1 Why Mihanovich? - Bogumil Mazel, "Kaktusy", 1994/1 N19 Eng
2 Cacti on vertical stocks - Irina V. Ovchinnikova, Ukraine N12 Eng
3 PROPAGATING CACTI WITH AREOLES - G.Krastinya, Riga, Latvia N12 Rus
4 A review on Astrophytums N18 Eng
5 Preliminary list of crested and monstrous forms of some succulent plants Alexey V. Naumov, Moscow N11 Eng
6 NIKOLAY FEDUKIN, MOSCOW N14 Rus
7 List of crested forms of cacti N12 Eng
8 Alternative names (Preston-Mapham: "Cacti, the illustrated encyclopedia") N14 Eng
9 CALIFORNIAN SKETCHES - Valery Serovaiskiy (Moscow) N11 Rus
10 Photo report from cacti exhibitions in Chelyabinsk town and in Petrozavodsk town, Russia N12 Eng
11 A new genus in the Cactaceae: Digitostigma caput-medusae Velazco et Nevarez sp. nov. N18 Eng
12 Cacti and other succulents in Thailand N17 Eng
13 SELECTED ARTICLES - A.P. Sokolov N8 Rus
14 PRELIMINARY LIST OF CRESTED AND MONSTROUS FORMS OF SOME SUCULENT PLANTS - Alexey V. Naumov, Moscow N11 Rus
15 LIST OF CRESTED FORMS OF CACTI - V. Kalishev N12 Rus
16 THE SPRING 2002 EXHIBITION OF THE RUSSIAN SOCIETY OF CACTI AND OTHER SUCCULENTS (ROIKS) (spring, 2002) - Peter Lapshin N14 Rus
17 Growing and collecting cactuses in Japan N12 Eng
18 Grafting seedlings - Vladimir Boxer, Angarsk N12 Eng
19 PHOTO REPORT FROM CACTI EXHIBITIONS IN CHELYABINSK AND PETROZAVODSK, RUSSIA N12 Rus
20 KEITH AND LORRAINE THOMAS, CALIFORNIA, USA N16 Rus

The data in Table 1 shows that interests of the English language and the Russian language readers rarely intersect. At least in the most popular twenty articles, only three prompted common interest of the two audiences:

  • PRELIMINARY LIST OF CRESTED AND MONSTROUS FORMS OF SOME SUCCULENT PLANTS by Alexey V. Naumov, Moscow (#5 and #14)
  • LIST OF CRESTED FORMS OF CACTI (#7 and #15)
  • PHOTO REPORT FROM CACTI EXHIBITIONS in Chelyabinsk and Petrozavodsk, Russia (#19 and #19)

Table 2 contains geographical data of the Cultivar audience. The table has the list of the countries that read our pages and the frequency of the hits, in %.

Table 2.

Geography of Cultivar readers
The most frequent hits for 2 years
USA - 29.8%
Russia - 21.6%
Europe - 6.5%

Germany - 3.9%
Ukraine - 3.7%
Canada - 2.2%
Italy - 2.2%
Great Britain - 2.0%
Australia - 1.8%
Spain - 1.4%
Japan - 1.3%
Belgium - 1.2%
France - 1.1%
Mexico - 1.1%
The Netherlands - 1.0%
Taiwan - 0.9%
Brazil - 0.8%
Israel - 0.8%
Thailand - 0.8%
Poland - 0.8%
Belarus - 0.7%
Lithuania - 0.7%
Estonia - 0.6%

Czech Republic - 0.6%
China - 0.6%

The most active usage has been shown by readers from the United States. Russia is on the second place followed by Europe (we are not sure which countries are included in Europe by the web counter). We should mention that the position in this list depends not only on the interest in cacti, but also on the level of Internet development in these countries. For instance, the first position of the USA does not necessarily mean that the Americans have shown the most interest in our publications, but only displayed the highest number of users. At the same time, the second place for Russia is an important number, considering significantly lower availability of the Internet in Russia and the fact that the entire issue is now bilingual which means that the Russian language readers no longer have the advantage in the availability of material.

The total number of countries that are interested in our publication doesn't change significantly in years and is about 78 to 82 countries. At the same time, the number of hits has been continuously growing, which is shown in Table 3 below.

Table 3. Geography of Cultivar web hits for the period of March 2002 to March 2004

Total number of hits:
March 2002 March 2003 March 2004
325 2,173 3,911
Hits by countries:
Algeria Ц 1
Argentina Ц 43
Armenia Ц 1
Australia Ц 84
Austria Ц 23
Azerbaijan Ц 1
Bahrain Ц 2
Bangladesh Ц 3
Belarus Ц 26
Belgium Ц 38
Bolivia Ц 1
Brazil Ц 65
Bulgaria Ц 16
Canada Ц 101
Chile Ц 11
China Ц 18
Columbia Ц 3
Costa-Rica Ц 4
Croatia Ц 4
Czech Republic Ц 18
Denmark Ц 4
Egypt Ц 11
Estonia Ц 26
Europe Ц 407
Finland Ц 8
France Ц 30
Georgia - 7
Germany Ц 156
Great BritainЦ93
Greece Ц6
Guatemala Ц 1
Hong Kong Ц 14
Hungary Ц 17
Iceland Ц 7
India Ц 9
Indonesia Ц 8
Iran Ц 4
Ireland Ц 11
Israel Ц 16
Italy Ц 72
Japan Ц 36
Jordan Ц 2
Kazakhstan Ц 11
Kuwait Ц 4
Kyrgyzstan Ц 3
Latvia Ц 4
Libya Ц 1
Lithuania Ц 43
Malaysia Ц 1
Martinique Ц 1
Mexico Ц 52
Mongolia Ц 1
New Zealand Ц 4
Norway Ц 2
Pakistan Ц 2
Philippines Ц 2
Poland Ц 20
Portugal Ц 3
Russia Ц 686
Saudi Arabia Ц 2
Singapore Ц 4
Slovakia Ц 18
South America Ц 56
South Korea Ц 3
Spain Ц 61
Sweden Ц 29
Switzerland Ц 16
Taiwan Ц 3
Thailand Ц 39
The Netherlands Ц 22
Trinidad and Tobago Ц 1
Turkey Ц 14
Ukraine Ц 108
United Arab Emirates Ц 1
United States Ц 1465
Uruguay Ц 6

Notes: we don't have the definitive answers for the two following questions:

  1. Which countries are included in Europe by the web counter?
  2. Which criteria are used in monthly, weekly and daily statistical reports? This data is somewhat confusing. In the monthly report it shows 118 hits from 25 countries. In the weekly report from May 3 to May 30, it shows 382 hits from 36 countries. In the daily report Ц 4093 hits from 76 countries (shown in the table above).

 

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